Synapse |
Understanding why people make the choices
|
Centaur |
Integrating human and non-human elements to get more out of each |
Centapse |
Solutions designed for each unique decision objective, environment, and behaviours |
Synapse |
Understanding why people make the choices
|
Centaur |
Integrating human and non-human elements to get more out of each |
Centapse |
Solutions designed for each unique decision objective, environment, and behaviours |
Processes to enhance decision-making are most effective when digitised. We design decision support tools that aren’t just ‘robo’, but centaur: harnessing the combined power of humans and non-human systems.
We reconfigure your processes element by element to improve decision quality, conduct, and outcomes in the light of how people actually make decisions. Better culture, by design.
Improving decisions requires understanding how we currently decide. Our expertise in quantitative analytics, survey and experimental design, and decision modelling can provide essential insight where your decisions are failing you.
We develop industry leading frameworks for all aspects of consumer finance, helping you understand and meet the unique financial and emotional needs of each client: behavioural profiling tools, suitability processes, goals-based investing solutions, information design, regulatory compliance, risk capacity modelling, etc.
With a prior background in academia and consulting, in 2006 Greg started, and for a decade led, the banking world’s first behavioural finance team as Head of Behavioural-Quant Finance at Barclays.
He holds a PhD in Behavioural Decision Theory from Cambridge; is an Associate Fellow at Oxford’s Saïd Business School; a lecturer at Imperial College London; and author of Behavioral Investment Management.
Greg is also the creator of Open Outcry, a ‘reality opera’ premiered in London in 2012, creating live performance from a functioning trading floor.
Each member of our highly skilled team combines deep academic expertise in decision sciences with unrivalled industry experience in the delivery of applied behavioural economics insight to re-design business processes and create propositions, products and digital tools that deliver lasting impact. We are also able to draw on an extended network of interdisciplinary experts and partners as required for the specific needs of each client.
In last week’s superb FT article on matching investors to investment risk, (Risk, the retail investor and disastrous new rules) John Kay rightly
In last week’s superb FT article on matching investors to investment risk, (Risk, the retail investor and disastrous new rules) John Kay rightly