DECISION SCIENCE. APPLIED.

Synapse

Understanding why people make the choices
they do

Centaur

Integrating human and non-human elements to get more out of each

Centapse

Solutions designed for each unique decision objective, environment, and behaviours

Synapse

Understanding why people make the choices
they do

Centaur

Integrating human and non-human elements to get more out of each

Centapse

Solutions designed for each unique decision objective, environment, and behaviours

Improving commercial outcomes by helping people make better decisions.

Despite the hype, the insights of behavioural economics are useless in isolation.

To improve business outcomes they need to be built into an organization’s systems, analytics, processes, propositions, and products.

We design, develop, and deploy solutions into organisations
for better decision-making of:

Customers

helping your clients navigate

complex decisions

Professionals

ensuring better investing and planning decisions

Organisations

improving culture,

compliance, and conduct

Example behavioural solutions

Decision

support tools

Do you use technology effectively to support better decisions?

Processes to enhance decision-making are most effective when digitised. We design decision support tools that aren’t just ‘robo’, but centaur: harnessing the combined power of humans and non-human systems.

Behavioural

process design

Do your processes consider the behaviour of those who use them?

We reconfigure your processes element by element to improve decision quality, conduct, and outcomes in the light of how people actually make decisions. Better culture, by design.

Behavioural

data analytics

Do you have access to analysis and insights, or just information?

Improving decisions requires understanding how we currently decide. Our expertise in quantitative analytics, survey and experimental design, and decision modelling can provide essential insight where your decisions are failing you.

Proposition

development

Are your clients really getting optimally suitable solutions for their needs?

We develop industry leading frameworks for all aspects of consumer finance, helping you understand and meet the unique financial and emotional needs of each client: behavioural profiling tools, suitability processes, goals-based investing solutions, information design, regulatory compliance, risk capacity modelling, etc.

Founder – Greg B Davies, PhD

A specialist in applied decision science and behavioural finance, turning academic insight into practical applications.

With a prior background in academia and consulting, in 2006 Greg started, and for a decade led, the banking world’s first behavioural finance team as Head of Behavioural-Quant Finance at Barclays.

He holds a PhD in Behavioural Decision Theory from Cambridge; is an Associate Fellow at Oxford’s Saïd Business School; a lecturer at Imperial College London; and author of Behavioral Investment Management.

Greg is also the creator of Open Outcry, a ‘reality opera’ premiered in London in 2012, creating live performance from a functioning trading floor.

Who we are

We take a deliberately multi-disciplinary view of decision-making, combining behavioural economics with expertise in process and information design, quantitative modelling, behavioural analytics, and behavioural change.

Each member of our highly skilled team combines deep academic expertise in decision sciences with unrivalled industry experience in the delivery of applied behavioural economics insight to re-design business processes and create propositions, products and digital tools that deliver lasting impact. We are also able to draw on an extended network of interdisciplinary experts and partners as required for the specific needs of each client.